Robin Taylor

My career in the commercial side of sport began in 1999 when I joined SportBusiness Group. I have worked for multinational agencies including Octagon Worldwide where I was Vice President of their rights representation division, VP Sponsorship at Triumph Media group in Hamburg, to founding two agencies of my own. I have had the privilege of working with a wide variety of sporting and entertainment properties such as Mercedes F1, NFL, UFC & The Saudi Cup to entertainment brands including WWE & Cirque du Soleil. This diversity has enabled me to develop a greater all-round understanding of what success looks like commercially and how learnings from one sport can be, or should be integrated with another.

Highlights include developing and executing the sponsorship strategy for the very first Saudi Cup “Richest Horse Race in the World” in Riyadh on February 28/29th 2020. Resulted in securing 4 world class Platinum Partners; Longines, stc, Saudia & Rolls Royce/BMW, included an historic sponsorship of the first ever event in Saudi Arabia where female jockeys competed with men .  2016-2019 working for Interregional Sports Group ( ISG) creating and selling disruptive virtual partnerships across football (Serie A, La Liga) and F1.

Married with 2 children, I live in South London and spend my spare time walking my dog Sam and reminiscing about my previous sporting achievements “The older I get the better I was”!